Mask Treatment for Totally Fried Hair review

I'm sorry guys, this is the second bad review in the same day. Today's just not my day for hair products :(

I have no idea what the brand name is for this. I tried googling it, everything. Nothing. I picked it up at TJ Maxx for 10 bucks, although the suggested retail price is $35.00 (or so it says on the container). It's made by Luxo Laboratories, is paraben free, and has argan oil AND keratin protein. My two favorite ingredients!

The container says this is a mask treatment, deep reconstructor, and frizz tamer all in one. It's supposed to defrizz, protect, nourish, detangle, condition, repair, shine, and restore.

The instructions say to use it once or twice a week for 20 minutes. That's all it says. So that's what I did. I used it twice in one week. The issue with this is that the texture is so thick and almost waxy, you can't tell if all your hair is being covered. It's almost annoying. But it doesn't drip off my hair, so that's nice. It smells so strongly of fake coconuts, it almost made me feel sick.

I left it in for 20 minutes the first time, then rinsed. It felt like it would never fully rinse out. Then I let it air dry.

Now, my hair is NOT totally fried. But it is damaged from a couple highlights I got last year. This product made my hair frizzy, poofy. I couldn't stand it. It felt like I didn't use anything on my hair at all, and yet it made my hair actually curl at the ends. Maybe I rinsed it too thoroughly?

So, my second try.
I left it in for 30 minutes this time, and didn't rinse it so thoroughly. I thought, maybe this will help.

Nope. Now my hair took forever to dry and felt sticky. There is simply no middle ground. Maybe if my hair really was fried, this would help. As it is, my hair feels worse than when I started. I think there might be too much protein in this (it is a reconstructor and keratin is one of the first few ingredients), which caused my hair to frizz and curl. It might work for someone else, but there was too much protein in this for me. 0/10